No-one’s ever really a huge fan of being called out on something, especially when you thought you were already doing a bunch of good things. But that’s exactly the position we found ourselves in after our 3rd Birthday celebrations in support of 20x20.
We were and are so proud of all the awesome folks who came out to the Sugarloaf to post their own 2020 goals and to pledge their commitment to furthering the 20x20 campaign, however they saw fit. We as individuals in the G+C crew, did exactly the same and it felt really good!
The chats we had throughout the day though, brought to light the fact that Gym+Coffee as a company, had made no public pledges to the 20x20 goals of a 20% increase in media coverage, participation and game attendance at women’s games and for women’s sports.
In the lead-up to International Women’s Day, we’re taking the opportunity to rectify this!
This year, Gym+Coffee is making the following pledges towards the 20x20 movement:
You can get involved by making a pledge of your own and the folks at 20x20 have made it super easy for you. Commit to one (or really, as many as you like!) of the following pledges and #ShowYourStripes for women in sport!
Keep an eye out over the next week for the first in a series of Athlete Profiles in the lead up to IWD AND a round-up of our first-ever panel event focused on Women in Sport being held at our Dundrum store on March 4th!