It’s been 3 weeks since our launch and there is certainly a lot for us to reflect on. The build up to launching our site was pretty crazy but on Wednesday 18th of January we sat there at 6am and watched our site go live. We anxiously waited until about 7:30am, we figured this would be a good time for people on their phones while commuting, and we sent out a few posts on Instagram, FB, and Twitter. We then stared at our google analytics page hoping to see some action and see if people would visit our website. 1 visit, 2 visits, 8, 10, woohoo! Our first sale went through about 8:30am and we were buzzing from it! Everything was new for us, so everything was a “first” and everything was celebrated like a ground breaking achievement! :) While I guess there is an element of immaturity to this, it’s also important to celebrate the little milestones, the little victories. This is how momentum starts, and that’s what you need to get things going.
This is our first time appearing in a trade show and it is certainly a major one to start off with.
We are more than excited to announce the latest arrival to our women’s collection.
To add to our growing range of hoodies, t-shirts, vests and leggings we have our brand new women’s tank tops - the U-Range. The range comes in three subtly distinct styles that we know you're going to love - U-Move, U-Live and U-Stretch.